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In the permanent hair straightening category, you will find the most advanced products to achieve smooth, shiny and healthy-looking hair. We offer a wide range of treatments: keratin straighteningnanoplastiaamino acid nanoplastiaprotein nanoplastiabiological keratin, as well as hair botox straightening and more. These treatments not only straighten but also repair and strengthen the hair from within. Enjoy silky, frizz-free hair that is easy to style and long-lastingly smooth

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  • New
    €13.99
    GOLDEN Care shampoo 300mlGOLDEN Care shampoo 300ml
    • New
      €13.99Price
      GOLDEN Care shampoo 300mlGOLDEN Care shampoo 300ml
      • New
        Golden Protein Care Shampoo is the perfect shampoo to extend the effects of keratin or protein straightening treatments while taking care of your hair’s health and shine. Its SLS-free formula is gentle on the scalp and does not damage the hair’s natural protective barrier. Enriched with panthenol, hyaluronic acid, and gold particles, it moisturizes, adds shine, and...
        €13.99Price
        GOLDEN Care shampoo 300mlGOLDEN Care shampoo 300ml
        • New
          Golden Protein Care Shampoo is the perfect shampoo to extend the effects of keratin or protein straightening treatments while taking care of your hair’s health and shine. Its SLS-free formula is gentle on the scalp and does not damage the hair’s natural protective barrier. Enriched with panthenol, hyaluronic acid, and gold particles, it moisturizes, adds shine, and...
          €13.99Price
          • New
            €13.99
            GOLDEN Blue care shampoo 300mlGOLDEN Blue care shampoo 300ml
            • New
              €13.99Price
              GOLDEN Blue care shampoo 300mlGOLDEN Blue care shampoo 300ml
              • New
                Golden Protein Blue Care Shampoo is the perfect shampoo for those looking to extend the effects of keratin or protein hair straightening while taking care of blonde hair. This formula contains violet pigment that neutralizes yellow tones, ensuring a cool, bright blonde. The shampoo moisturizes, nourishes, and strengthens hair with panthenol, coconut oil, and hyaluronic acid....
                €13.99Price
                GOLDEN Blue care shampoo 300mlGOLDEN Blue care shampoo 300ml
                • New
                  Golden Protein Blue Care Shampoo is the perfect shampoo for those looking to extend the effects of keratin or protein hair straightening while taking care of blonde hair. This formula contains violet pigment that neutralizes yellow tones, ensuring a cool, bright blonde. The shampoo moisturizes, nourishes, and strengthens hair with panthenol, coconut oil, and hyaluronic acid....
                  €13.99Price
                  • New
                    NanoGold nanoplasty Care Set 1000ml + 1000gNanoGold nanoplasty Care Set 1000ml + 1000g
                    • New
                      €52.99Price
                      NanoGold nanoplasty Care Set 1000ml + 1000gNanoGold nanoplasty Care Set 1000ml + 1000g
                      • New
                        NanoGold Care Shampoo and Hair Mask is a hair care duo that extends the effect of straightening, moisturizes, and regenerates hair. Contains shea butter, hyaluronic acid, mineral oils, and coconut oil. Products are organic, free from harmful chemicals, suitable for all hair types.
                        €52.99Price
                        NanoGold nanoplasty Care Set 1000ml + 1000gNanoGold nanoplasty Care Set 1000ml + 1000g
                        • New
                          NanoGold Care Shampoo and Hair Mask is a hair care duo that extends the effect of straightening, moisturizes, and regenerates hair. Contains shea butter, hyaluronic acid, mineral oils, and coconut oil. Products are organic, free from harmful chemicals, suitable for all hair types.
                          €52.99Price
                          • New
                            €26.99
                            NanoBlue nanoplasty care mask 1000gNanoBlue nanoplasty care mask 1000g
                            • New
                              €26.99Price
                              NanoBlue nanoplasty care mask 1000gNanoBlue nanoplasty care mask 1000g
                              • New
                                NanoBlue Care Hair Mask is the perfect choice for those looking to extend the effects of straightening and nanoplasty treatments while moisturizing and nourishing their hair. With a unique formula containing coconut oil, panthenol, shea butter, and hyaluronic acid, this mask deeply hydrates, strengthens, and smooths hair, leaving it soft and shiny. Additionally, the purple...
                                €26.99Price
                                NanoBlue nanoplasty care mask 1000gNanoBlue nanoplasty care mask 1000g
                                • New
                                  NanoBlue Care Hair Mask is the perfect choice for those looking to extend the effects of straightening and nanoplasty treatments while moisturizing and nourishing their hair. With a unique formula containing coconut oil, panthenol, shea butter, and hyaluronic acid, this mask deeply hydrates, strengthens, and smooths hair, leaving it soft and shiny. Additionally, the purple...
                                  €26.99Price
                                  • New
                                    Pre-Nano  Btx treatment for damaged hair repair 1000mlPre-Nano  Btx treatment for damaged hair repair 1000ml
                                    • New
                                      Pre-Nano  Btx treatment for damaged hair repair 1000mlPre-Nano  Btx treatment for damaged hair repair 1000ml
                                      • New
                                        PreNano Btx: Intense Regeneration and Protection for Damaged Hair PreNano Btx is an intensive hair regeneration treatment designed for extremely damaged hair. It strengthens hair structure, eliminates frizz, and creates a protective barrier, shielding hair from external damage like UV rays, high temperatures, and pollution. The product deeply hydrates, repairs damaged...
                                        €74.99Price
                                        Pre-Nano  Btx treatment for damaged hair repair 1000mlPre-Nano  Btx treatment for damaged hair repair 1000ml
                                        • New
                                          PreNano Btx: Intense Regeneration and Protection for Damaged Hair PreNano Btx is an intensive hair regeneration treatment designed for extremely damaged hair. It strengthens hair structure, eliminates frizz, and creates a protective barrier, shielding hair from external damage like UV rays, high temperatures, and pollution. The product deeply hydrates, repairs damaged...
                                          €74.99Price
                                          Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Pro Repair Complex + Thermal Straightening Iron
                                          • New
                                          • Pack
                                          Advanced professional set for hair repair and straightening. Includes: Bioplasty 250 g + Clarifying Shampoo 100 ml, intensive Pro Repair Complex, and thermal straightening iron. Designed for highly damaged, weakened, or bleached hair. Pro Repair rebuilds structure, Bioplasty smooths, iron locks in results. Formaldehyde-free and safe for pregnant women.
                                          €315.56Price
                                          Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Pro Repair Complex + Thermal Straightening Iron
                                          • New
                                          • Pack
                                          Advanced professional set for hair repair and straightening. Includes: Bioplasty 250 g + Clarifying Shampoo 100 ml, intensive Pro Repair Complex, and thermal straightening iron. Designed for highly damaged, weakened, or bleached hair. Pro Repair rebuilds structure, Bioplasty smooths, iron locks in results. Formaldehyde-free and safe for pregnant women.
                                          €315.56Price
                                          copy of Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 1000ml + 1000ml
                                          • New
                                          • Pack
                                          A complete care set for blonde hair after salon treatments. The shampoo and mask with purple pigment neutralize yellow tones, strengthen strands, and restore softness and shine. Collagen, keratin, jojoba oil, and almond oil regenerate and protect the hair.
                                          €69.00Price
                                          copy of Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 1000ml + 1000ml
                                          • New
                                          • Pack
                                          A complete care set for blonde hair after salon treatments. The shampoo and mask with purple pigment neutralize yellow tones, strengthen strands, and restore softness and shine. Collagen, keratin, jojoba oil, and almond oil regenerate and protect the hair.
                                          €69.00Price
                                          • New
                                            €26.99
                                            GOLDEN  Care set 300ml + 300gGOLDEN  Care set 300ml + 300g
                                            • New
                                              €26.99Price
                                              GOLDEN  Care set 300ml + 300gGOLDEN  Care set 300ml + 300g
                                              • New
                                                Golden Protein Care Kit – Extend the effect of straightening and enhance your hair's beauty! Are you searching for the perfect hair care kit that will prolong the effect of straightening and provide your hair with deep hydration and strengthening? Golden Protein Care Kit is the ideal choice! The kit includes: ...
                                                €26.99Price
                                                GOLDEN  Care set 300ml + 300gGOLDEN  Care set 300ml + 300g
                                                • New
                                                  Golden Protein Care Kit – Extend the effect of straightening and enhance your hair's beauty! Are you searching for the perfect hair care kit that will prolong the effect of straightening and provide your hair with deep hydration and strengthening? Golden Protein Care Kit is the ideal choice! The kit includes: ...
                                                  €26.99Price
                                                  • New
                                                    €26.99
                                                    GOLDEN  BLUE Care set 300ml + 300gGOLDEN  BLUE Care set 300ml + 300g
                                                    • New
                                                      €26.99Price
                                                      GOLDEN  BLUE Care set 300ml + 300gGOLDEN  BLUE Care set 300ml + 300g
                                                      • New
                                                        Golden Protein Blue Care Set: Shampoo and Mask for Blonde Hair is the ideal solution for those seeking perfect hair care for blonde hair. The set gently cleanses hair and scalp, neutralizes yellow tones, moisturizes and nourishes hair, prolongs the straightening effect, and strengthens and smooths hair. The products contain natural ingredients like panthenol, coconut oil,...
                                                        €26.99Price
                                                        GOLDEN  BLUE Care set 300ml + 300gGOLDEN  BLUE Care set 300ml + 300g
                                                        • New
                                                          Golden Protein Blue Care Set: Shampoo and Mask for Blonde Hair is the ideal solution for those seeking perfect hair care for blonde hair. The set gently cleanses hair and scalp, neutralizes yellow tones, moisturizes and nourishes hair, prolongs the straightening effect, and strengthens and smooths hair. The products contain natural ingredients like panthenol, coconut oil,...
                                                          €26.99Price
                                                          • New
                                                            €26.99
                                                            NanoGold nanoplasty care mask 1000gNanoGold nanoplasty care mask 1000g
                                                            • New
                                                              €26.99Price
                                                              NanoGold nanoplasty care mask 1000gNanoGold nanoplasty care mask 1000g
                                                              • New
                                                                NanoGold Care Hair Mask is the perfect mask for those looking to extend the effects of straightening treatments, such as Nanoplasty, while moisturizing and regenerating their hair. The mask provides a healthy look, shine, and prevents breakage. Its rich formula with shea butter, hyaluronic acid, mineral oils, and coconut oil deeply moisturizes, smooths, and strengthens hair,...
                                                                €26.99Price
                                                                NanoGold nanoplasty care mask 1000gNanoGold nanoplasty care mask 1000g
                                                                • New
                                                                  NanoGold Care Hair Mask is the perfect mask for those looking to extend the effects of straightening treatments, such as Nanoplasty, while moisturizing and regenerating their hair. The mask provides a healthy look, shine, and prevents breakage. Its rich formula with shea butter, hyaluronic acid, mineral oils, and coconut oil deeply moisturizes, smooths, and strengthens hair,...
                                                                  €26.99Price
                                                                  • New
                                                                    €26.99
                                                                    NanoBlue nanoplasty care shampoo 1000mlNanoBlue nanoplasty care shampoo 1000ml
                                                                    • New
                                                                      €26.99Price
                                                                      NanoBlue nanoplasty care shampoo 1000mlNanoBlue nanoplasty care shampoo 1000ml
                                                                      • New
                                                                        NanoBlue Shampoo is the perfect choice for anyone looking to extend the effects of straightening and nanoplasty treatments, or for those with dry, blonde hair. Its unique formula keeps hair straight and shiny for a long time, while intensively moisturizing and nourishing. The purple pigment neutralizes unwanted yellow tones in blonde hair, giving it a cool, beautiful shade....
                                                                        €26.99Price
                                                                        NanoBlue nanoplasty care shampoo 1000mlNanoBlue nanoplasty care shampoo 1000ml
                                                                        • New
                                                                          NanoBlue Shampoo is the perfect choice for anyone looking to extend the effects of straightening and nanoplasty treatments, or for those with dry, blonde hair. Its unique formula keeps hair straight and shiny for a long time, while intensively moisturizing and nourishing. The purple pigment neutralizes unwanted yellow tones in blonde hair, giving it a cool, beautiful shade....
                                                                          €26.99Price
                                                                          Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Pro Repair Complex
                                                                          • New
                                                                          • Pack
                                                                          Professional set for salons: Bioplasty 250 g + Clarifying Shampoo 100 ml + Pro Repair Complex. Deep nourishment and straightening without formaldehyde or fumes. Repairs even burnt or rubbery hair. Ideal for bleached and damaged hair.
                                                                          €200.82Price
                                                                          Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Pro Repair Complex
                                                                          • New
                                                                          • Pack
                                                                          Professional set for salons: Bioplasty 250 g + Clarifying Shampoo 100 ml + Pro Repair Complex. Deep nourishment and straightening without formaldehyde or fumes. Repairs even burnt or rubbery hair. Ideal for bleached and damaged hair.
                                                                          €200.82Price