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In the permanent hair straightening category, you will find the most advanced products to achieve smooth, shiny and healthy-looking hair. We offer a wide range of treatments: keratin straighteningnanoplastiaamino acid nanoplastiaprotein nanoplastiabiological keratin, as well as hair botox straightening and more. These treatments not only straighten but also repair and strengthen the hair from within. Enjoy silky, frizz-free hair that is easy to style and long-lastingly smooth

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Shinique Keratin Flow Professional Keratin Hair Straightening 1000ml | Diana Beauty & Creative
  • New
    Shinique Keratin Flow is a modern, thermo-active keratin treatment designed for professional salons and demanding clients. Its unique formula, enriched with glyoxylic acid, triple hydrolyzed keratin and a complex of 20 amino acids, delivers the ultimate glass-hair effect – sleek, smooth, repaired and shiny. Enhanced with natural butters and plant oils, it not only straightens and rebuilds...
    €125.58Price
    Shinique Keratin Flow Professional Keratin Hair Straightening 1000ml | Diana Beauty & Creative
    • New
      Shinique Keratin Flow is a modern, thermo-active keratin treatment designed for professional salons and demanding clients. Its unique formula, enriched with glyoxylic acid, triple hydrolyzed keratin and a complex of 20 amino acids, delivers the ultimate glass-hair effect – sleek, smooth, repaired and shiny. Enhanced with natural butters and plant oils, it not only straightens and rebuilds...
      €125.58Price
      • New
        Nanoprotein LumiLiss 1000ml Brazilian straighteningNanoprotein LumiLiss 1000ml Brazilian straightening
        • New
          €198.56Price
          Nanoprotein LumiLiss 1000ml Brazilian straighteningNanoprotein LumiLiss 1000ml Brazilian straightening
          • New
            NanoProtein Lumi Liss – Smoothing & Reconstructing Hair Treatment without Formaldehyde (1000 ml) NanoProteiny Lumi Liss is more than just straightening – it’s a luxurious, formaldehyde-free hair ritual that smooths, restores, and nourishes. Powered by glyoxylic acid and enriched with natural oils (amla, coconut, rice, jasmine, shea butter) plus keratin, biotin, and...
            €198.56Price
            Nanoprotein LumiLiss 1000ml Brazilian straighteningNanoprotein LumiLiss 1000ml Brazilian straightening
            • New
              NanoProtein Lumi Liss – Smoothing & Reconstructing Hair Treatment without Formaldehyde (1000 ml) NanoProteiny Lumi Liss is more than just straightening – it’s a luxurious, formaldehyde-free hair ritual that smooths, restores, and nourishes. Powered by glyoxylic acid and enriched with natural oils (amla, coconut, rice, jasmine, shea butter) plus keratin, biotin, and...
              €198.56Price
              Bioplastia BIOLISS Brazilian organic hair straightening set – 250 ml straightening solution + 100 ml pre-treatment shampooBioplastia BIOLISS Brazilian organic hair straightening set – 250 ml straightening solution + 100 ml pre-treatment shampoo
              • New
                Bioplastia BIOLISS Brazilian organic hair straightening set – 250 ml straightening solution + 100 ml pre-treatment shampoo Bioplastia BIOLISS is a revolutionary set for professional hair care, designed for long-lasting straightening based on organic ingredients. The set includes a cleansing shampoo (100 ml) and a smoothing fluid (250 ml). Effects last up to 8 months,...
                €47.81Price
                Bioplastia BIOLISS Brazilian organic hair straightening set – 250 ml straightening solution + 100 ml pre-treatment shampooBioplastia BIOLISS Brazilian organic hair straightening set – 250 ml straightening solution + 100 ml pre-treatment shampoo
                • New
                  Bioplastia BIOLISS Brazilian organic hair straightening set – 250 ml straightening solution + 100 ml pre-treatment shampoo Bioplastia BIOLISS is a revolutionary set for professional hair care, designed for long-lasting straightening based on organic ingredients. The set includes a cleansing shampoo (100 ml) and a smoothing fluid (250 ml). Effects last up to 8 months,...
                  €47.81Price
                  Golden Brazil Protein hair straightening treatment set 500ml + 300mlGolden Set Protein/Keratin Hair Straightening Treatment 500 ml + pre-treatment shampoo 300 ml, effect for 6-8 months
                  • New
                    Golden Professional is an innovative product designed for semi-permanent, deep straightening and nourishing hair treatment . Protein straightening offers a healthier alternative to keratin and chemical straightening, providing instant hydration and regeneration. It delivers intense shine, eliminates frizz, and lasts for 6 to 8 months . ...
                    €71.99Price
                    Golden Brazil Protein hair straightening treatment set 500ml + 300mlGolden Set Protein/Keratin Hair Straightening Treatment 500 ml + pre-treatment shampoo 300 ml, effect for 6-8 months
                    • New
                      Golden Professional is an innovative product designed for semi-permanent, deep straightening and nourishing hair treatment . Protein straightening offers a healthier alternative to keratin and chemical straightening, providing instant hydration and regeneration. It delivers intense shine, eliminates frizz, and lasts for 6 to 8 months . ...
                      €71.99Price
                      Nanoplastia NanoGold 1000ml – Organic Long-Lasting Hair Straightening | Diana CosmeticsNanoplastia NanoGold - organic permanent hair straightening 1000 ml for 12 months
                      • New
                        NanoGold Nanoplastia: Organic Permanent Hair Straightening NanoGold Nanoplastia is a luxurious organic treatment that provides permanent hair straightening without formaldehyde or carbocysteine. It is safe for all hair types, including colored, damaged, and bleached hair. With amino acids and collagen, NanoGold not only straightens but also nourishes and strengthens the...
                        €184.73Price
                        Nanoplastia NanoGold 1000ml – Organic Long-Lasting Hair Straightening | Diana CosmeticsNanoplastia NanoGold - organic permanent hair straightening 1000 ml for 12 months
                        • New
                          NanoGold Nanoplastia: Organic Permanent Hair Straightening NanoGold Nanoplastia is a luxurious organic treatment that provides permanent hair straightening without formaldehyde or carbocysteine. It is safe for all hair types, including colored, damaged, and bleached hair. With amino acids and collagen, NanoGold not only straightens but also nourishes and strengthens the...
                          €184.73Price
                          • New
                            Nanoprotein LumiLiss 1000ml Brazilian straighteningNanoprotein LumiLiss 200ml Brazilian straightening
                            • New
                              Nanoprotein LumiLiss 1000ml Brazilian straighteningNanoprotein LumiLiss 200ml Brazilian straightening
                              • New
                                NanoProtein Lumi Liss – Smoothing & Reconstructing Hair Treatment without Formaldehyde  200ml  NanoProteiny Lumi Liss is more than just straightening – it’s a luxurious, formaldehyde-free hair ritual that smooths, restores, and nourishes. Powered by glyoxylic acid and enriched with natural oils (amla, coconut, rice, jasmine, shea butter) plus...
                                €62.66Price
                                Nanoprotein LumiLiss 1000ml Brazilian straighteningNanoprotein LumiLiss 200ml Brazilian straightening
                                • New
                                  NanoProtein Lumi Liss – Smoothing & Reconstructing Hair Treatment without Formaldehyde  200ml  NanoProteiny Lumi Liss is more than just straightening – it’s a luxurious, formaldehyde-free hair ritual that smooths, restores, and nourishes. Powered by glyoxylic acid and enriched with natural oils (amla, coconut, rice, jasmine, shea butter) plus...
                                  €62.66Price
                                  Shinique Keratin Flow Professional Keratin Hair Straightening 1000ml | Diana Beauty & Creative
                                  • New
                                    Shinique Keratin Flow is a modern, thermo-active keratin treatment designed for professional salons and demanding clients. Its unique formula, enriched with glyoxylic acid, triple hydrolyzed keratin and a complex of 20 amino acids, delivers the ultimate glass-hair effect – sleek, smooth, repaired and shiny. Enhanced with natural butters and plant oils, it not only straightens and rebuilds...
                                    €50.08Price
                                    Shinique Keratin Flow Professional Keratin Hair Straightening 1000ml | Diana Beauty & Creative
                                    • New
                                      Shinique Keratin Flow is a modern, thermo-active keratin treatment designed for professional salons and demanding clients. Its unique formula, enriched with glyoxylic acid, triple hydrolyzed keratin and a complex of 20 amino acids, delivers the ultimate glass-hair effect – sleek, smooth, repaired and shiny. Enhanced with natural butters and plant oils, it not only straightens and rebuilds...
                                      €50.08Price
                                      Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 1 kg | Diana Beauty & Creative
                                      • New
                                        Shinique Sleek Elixir Amino Acid Nanoplastia is an exclusive, thermo-active treatment designed for demanding salons and clients looking for the ultimate results: straightening, repair, and color correction. The formula is based on an advanced amino acid complex, Allium Cepa bulb extract, cysteine, cysteamine, and a blend of luxurious plant oils and butters that synergistically rebuild the...
                                        €200.82Price
                                        Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 1 kg | Diana Beauty & Creative
                                        • New
                                          Shinique Sleek Elixir Amino Acid Nanoplastia is an exclusive, thermo-active treatment designed for demanding salons and clients looking for the ultimate results: straightening, repair, and color correction. The formula is based on an advanced amino acid complex, Allium Cepa bulb extract, cysteine, cysteamine, and a blend of luxurious plant oils and butters that synergistically rebuild the...
                                          €200.82Price
                                          • New
                                            BIOLISS Homecare Shampoo 250 ml – professional hair careBIOLISS Homecare Shampoo 250 ml – professional hair care
                                            • New
                                              BIOLISS Homecare Shampoo 250 ml – professional hair careBIOLISS Homecare Shampoo 250 ml – professional hair care
                                              • New
                                                Bioliss Homecare Shampoo is a gentle shampoo formulated with mild cleansing agents that protect the scalp and hair. It provides optimal hydration, softness, and shine, helping to maintain the effects of treatments such as bioplastia, nanoplastia, keratin straightening, and protein treatments. Compatible with straightening products, it extends the effects without aggressive ingredients....
                                                €13.21Price
                                                BIOLISS Homecare Shampoo 250 ml – professional hair careBIOLISS Homecare Shampoo 250 ml – professional hair care
                                                • New
                                                  Bioliss Homecare Shampoo is a gentle shampoo formulated with mild cleansing agents that protect the scalp and hair. It provides optimal hydration, softness, and shine, helping to maintain the effects of treatments such as bioplastia, nanoplastia, keratin straightening, and protein treatments. Compatible with straightening products, it extends the effects without aggressive ingredients....
                                                  €13.21Price
                                                  Golden Blue Brazil Protein hair straightening treatment set 500ml + 300mlGoldenBlue set Protein/Keratin Hair Straightening Treatment 500 ml + Pre-treatment shampoo 300 ml, effect for 6-8 months
                                                  • New
                                                    Golden Professional is an innovative product for semi-permanent, deep hair straightening and nourishing treatment , providing a healthier alternative to keratin and chemical straightening. It works instantly, moisturizing and regenerating hair, adding intense shine and leaving it straight. Using advanced protein technology , the product transforms the...
                                                    €79.99Price
                                                    Golden Blue Brazil Protein hair straightening treatment set 500ml + 300mlGoldenBlue set Protein/Keratin Hair Straightening Treatment 500 ml + Pre-treatment shampoo 300 ml, effect for 6-8 months
                                                    • New
                                                      Golden Professional is an innovative product for semi-permanent, deep hair straightening and nourishing treatment , providing a healthier alternative to keratin and chemical straightening. It works instantly, moisturizing and regenerating hair, adding intense shine and leaving it straight. Using advanced protein technology , the product transforms the...
                                                      €79.99Price
                                                      NanoBlue Nanoplastia - Organic Permanent Hair Straightening 500mlNanoBlue Nanoplastia - Organic Permanent Hair Straightening for 12 months, 500 ml
                                                      • New
                                                        NanoBlue Nanoplastia: Organic Permanent Hair Straightening NanoBlue Nanoplastia is a luxurious treatment based on organic ingredients, designed for permanent hair straightening without formaldehyde or carbocysteine. Perfect for all hair types, including damaged, colored, and bleached hair. Straight hair lasts up to 12 months, while natural ingredients regenerate and...
                                                        €114.99Price
                                                        NanoBlue Nanoplastia - Organic Permanent Hair Straightening 500mlNanoBlue Nanoplastia - Organic Permanent Hair Straightening for 12 months, 500 ml
                                                        • New
                                                          NanoBlue Nanoplastia: Organic Permanent Hair Straightening NanoBlue Nanoplastia is a luxurious treatment based on organic ingredients, designed for permanent hair straightening without formaldehyde or carbocysteine. Perfect for all hair types, including damaged, colored, and bleached hair. Straight hair lasts up to 12 months, while natural ingredients regenerate and...
                                                          €114.99Price
                                                          Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 1 kg | Diana Beauty & Creative
                                                          • New
                                                            Shinique Sleek Elixir Amino Acid Nanoplastia is an exclusive, thermo-active treatment designed for demanding salons and clients looking for the ultimate results: straightening, repair, and color correction. The formula is based on an advanced amino acid complex, Allium Cepa bulb extract, cysteine, cysteamine, and a blend of luxurious plant oils and butters that synergistically rebuild the...
                                                            €50.08Price
                                                            Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 1 kg | Diana Beauty & Creative
                                                            • New
                                                              Shinique Sleek Elixir Amino Acid Nanoplastia is an exclusive, thermo-active treatment designed for demanding salons and clients looking for the ultimate results: straightening, repair, and color correction. The formula is based on an advanced amino acid complex, Allium Cepa bulb extract, cysteine, cysteamine, and a blend of luxurious plant oils and butters that synergistically rebuild the...
                                                              €50.08Price