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In the permanent hair straightening category, you will find the most advanced products to achieve smooth, shiny and healthy-looking hair. We offer a wide range of treatments: keratin straighteningnanoplastiaamino acid nanoplastiaprotein nanoplastiabiological keratin, as well as hair botox straightening and more. These treatments not only straighten but also repair and strengthen the hair from within. Enjoy silky, frizz-free hair that is easy to style and long-lastingly smooth

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  • New
    Pro Complex Homecare – Hair Mask for Post-Treatment Care 250ml
    • New
      Pro Complex Homecare – Hair Mask for Post-Treatment Care 250ml
      • New
        Pro Repair Complex - extremely damaged hair
        Premium Line Homecare Mask is an intensive regenerating mask designed for hair care after professional treatments such as botox, keratin straightening, Nanoplastia, and Repair Pro Complex. Enriched with liquid keratin, luminescine, argan oil, moringa, panthenol, verbascum thapsus flower extract, and melissa, it deeply nourishes, strengthens, and restores hair’s natural shine. It smooths,...
        €17.85Price
        Pro Complex Homecare – Hair Mask for Post-Treatment Care 250ml
        • New
          Pro Repair Complex - extremely damaged hair
          Premium Line Homecare Mask is an intensive regenerating mask designed for hair care after professional treatments such as botox, keratin straightening, Nanoplastia, and Repair Pro Complex. Enriched with liquid keratin, luminescine, argan oil, moringa, panthenol, verbascum thapsus flower extract, and melissa, it deeply nourishes, strengthens, and restores hair’s natural shine. It smooths,...
          €17.85Price
          • New
            €26.99
            GOLDEN Care shampoo 1000mlGOLDEN Care shampoo 1000ml
            • New
              €26.99Price
              GOLDEN Care shampoo 1000mlGOLDEN Care shampoo 1000ml
              • New
                Golden Protein Care Shampoo is the perfect shampoo to extend the effects of keratin or protein straightening treatments while taking care of your hair’s health and shine. Its SLS-free formula is gentle on the scalp and does not damage the hair’s natural protective barrier. Enriched with panthenol, hyaluronic acid, and gold particles, it moisturizes, adds shine, and...
                €26.99Price
                GOLDEN Care shampoo 1000mlGOLDEN Care shampoo 1000ml
                • New
                  Golden Protein Care Shampoo is the perfect shampoo to extend the effects of keratin or protein straightening treatments while taking care of your hair’s health and shine. Its SLS-free formula is gentle on the scalp and does not damage the hair’s natural protective barrier. Enriched with panthenol, hyaluronic acid, and gold particles, it moisturizes, adds shine, and...
                  €26.99Price
                  • New
                    €26.99
                    GOLDEN Blue care shampoo 1000mlGOLDEN Blue care shampoo 1000ml
                    • New
                      €26.99Price
                      GOLDEN Blue care shampoo 1000mlGOLDEN Blue care shampoo 1000ml
                      • New
                        Golden Protein Blue Care Shampoo is the perfect shampoo for those looking to extend the effects of keratin or protein hair straightening while taking care of blonde hair. This formula contains violet pigment that neutralizes yellow tones, ensuring a cool, bright blonde. The shampoo moisturizes, nourishes, and strengthens hair with panthenol, coconut oil, and hyaluronic acid....
                        €26.99Price
                        GOLDEN Blue care shampoo 1000mlGOLDEN Blue care shampoo 1000ml
                        • New
                          Golden Protein Blue Care Shampoo is the perfect shampoo for those looking to extend the effects of keratin or protein hair straightening while taking care of blonde hair. This formula contains violet pigment that neutralizes yellow tones, ensuring a cool, bright blonde. The shampoo moisturizes, nourishes, and strengthens hair with panthenol, coconut oil, and hyaluronic acid....
                          €26.99Price
                          • New
                            Pre-Nano  Btx treatment for damaged hair repair 500mlPre-Nano  Btx treatment for damaged hair repair 500ml
                            • New
                              Pre-Nano  Btx treatment for damaged hair repair 500mlPre-Nano  Btx treatment for damaged hair repair 500ml
                              • New
                                Nanoplastia – the strongest hair straightening
                                PreNano Btx: Intense Regeneration and Protection for Damaged Hair PreNano Btx is an intensive hair regeneration treatment designed for extremely damaged hair. It strengthens hair structure, eliminates frizz, and creates a protective barrier, shielding hair from external damage like UV rays, high temperatures, and pollution. The product deeply hydrates, repairs damaged...
                                €50.99Price
                                Pre-Nano  Btx treatment for damaged hair repair 500mlPre-Nano  Btx treatment for damaged hair repair 500ml
                                • New
                                  Nanoplastia – the strongest hair straightening
                                  PreNano Btx: Intense Regeneration and Protection for Damaged Hair PreNano Btx is an intensive hair regeneration treatment designed for extremely damaged hair. It strengthens hair structure, eliminates frizz, and creates a protective barrier, shielding hair from external damage like UV rays, high temperatures, and pollution. The product deeply hydrates, repairs damaged...
                                  €50.99Price
                                  • New
                                    NanoPlex: Hair protection during heat styling 300mlNanoPlex: Hair protection during heat styling 300ml
                                    • New
                                      NanoPlex: Hair protection during heat styling 300mlNanoPlex: Hair protection during heat styling 300ml
                                      • New
                                        NanoPlex: Hair Protection During Heat Styling NanoPlex is an innovative formula that protects hair from the damaging effects of high temperatures generated by straighteners, curling irons, and hair dryers. It creates a protective layer on the hair, preventing breakage, split ends, and dryness. NanoPlex seals the hair, strengthens internal bonds, and helps preserve color...
                                        €50.99Price
                                        NanoPlex: Hair protection during heat styling 300mlNanoPlex: Hair protection during heat styling 300ml
                                        • New
                                          NanoPlex: Hair Protection During Heat Styling NanoPlex is an innovative formula that protects hair from the damaging effects of high temperatures generated by straighteners, curling irons, and hair dryers. It creates a protective layer on the hair, preventing breakage, split ends, and dryness. NanoPlex seals the hair, strengthens internal bonds, and helps preserve color...
                                          €50.99Price
                                          Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Diamond Hair Botox 1000 g
                                          • New
                                          • Pack
                                          Professional set for deep hair straightening and repair. Includes: Bioplasty 250 g + Clarifying Shampoo 100 ml + Diamond Hair Botox 1000 g. Bioplasty smooths and rebuilds hair structure, while Diamond deeply nourishes, laminates, and adds mirror-like shine. Formaldehyde-free, safe for pregnant and breastfeeding women. Ideal for dry, dull, weak, or color-treated hair.
                                          €163.07Price
                                          Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Diamond Hair Botox 1000 g
                                          • New
                                          • Pack
                                          Professional set for deep hair straightening and repair. Includes: Bioplasty 250 g + Clarifying Shampoo 100 ml + Diamond Hair Botox 1000 g. Bioplasty smooths and rebuilds hair structure, while Diamond deeply nourishes, laminates, and adds mirror-like shine. Formaldehyde-free, safe for pregnant and breastfeeding women. Ideal for dry, dull, weak, or color-treated hair.
                                          €163.07Price
                                          Pro Complex Homecare – Hair Mask for Post-Treatment Care 1000ml
                                          • New
                                            Pro Complex Homecare – Hair Mask for Post-Treatment Care 1000ml
                                            • New
                                              Premium Line Homecare Mask is an intensive regenerating mask designed for hair care after professional treatments such as botox, keratin straightening, Nanoplastia, and Repair Pro Complex. Enriched with liquid keratin, luminescine, argan oil, moringa, panthenol, verbascum thapsus flower extract, and melissa, it deeply nourishes, strengthens, and restores hair’s natural shine. It smooths,...
                                              €38.43Price
                                              Pro Complex Homecare – Hair Mask for Post-Treatment Care 1000ml
                                              • New
                                                Premium Line Homecare Mask is an intensive regenerating mask designed for hair care after professional treatments such as botox, keratin straightening, Nanoplastia, and Repair Pro Complex. Enriched with liquid keratin, luminescine, argan oil, moringa, panthenol, verbascum thapsus flower extract, and melissa, it deeply nourishes, strengthens, and restores hair’s natural shine. It smooths,...
                                                €38.43Price
                                                • New
                                                  €15.99
                                                  Purify shampoo before the treatment 300mlPurify shampoo before the treatment 300ml
                                                  • New
                                                    €15.99Price
                                                    Purify shampoo before the treatment 300mlPurify shampoo before the treatment 300ml
                                                    • New
                                                      Purifying Shampoo 300 ml is the ideal deep-cleansing shampoo to prepare your hair for hairdressing treatments like straightening, keratin straightening, protein straightening, hair botox, and more. It effectively removes impurities, sebum, and cosmetic residues, providing optimal conditions for nutrient absorption. The shampoo opens the hair cuticles, allowing active...
                                                      €15.99Price
                                                      Purify shampoo before the treatment 300mlPurify shampoo before the treatment 300ml
                                                      • New
                                                        Purifying Shampoo 300 ml is the ideal deep-cleansing shampoo to prepare your hair for hairdressing treatments like straightening, keratin straightening, protein straightening, hair botox, and more. It effectively removes impurities, sebum, and cosmetic residues, providing optimal conditions for nutrient absorption. The shampoo opens the hair cuticles, allowing active...
                                                        €15.99Price
                                                        • New
                                                          €52.99
                                                          NanoBlue Care Set 1000ml + 1000gNanoBlue Care Set 1000ml + 1000g
                                                          • New
                                                            €52.99Price
                                                            NanoBlue Care Set 1000ml + 1000gNanoBlue Care Set 1000ml + 1000g
                                                            • New
                                                              NanoBlue Care Set: Shampoo and Hair Mask is the perfect choice for those with blonde, dry, and damaged hair. This set extends the effects of nanoplasty and straightening, neutralizes yellow tones, moisturizes, nourishes, strengthens, and protects hair from damage. The shampoo gently cleanses hair and scalp, containing natural ingredients like acai berry extract and avocado...
                                                              €52.99Price
                                                              NanoBlue Care Set 1000ml + 1000gNanoBlue Care Set 1000ml + 1000g
                                                              • New
                                                                NanoBlue Care Set: Shampoo and Hair Mask is the perfect choice for those with blonde, dry, and damaged hair. This set extends the effects of nanoplasty and straightening, neutralizes yellow tones, moisturizes, nourishes, strengthens, and protects hair from damage. The shampoo gently cleanses hair and scalp, containing natural ingredients like acai berry extract and avocado...
                                                                €52.99Price
                                                                • New
                                                                  €26.99
                                                                  NanoGold nanoplasty care shampoo 1000mlNanoGold nanoplasty care shampoo 1000ml
                                                                  • New
                                                                    €26.99Price
                                                                    NanoGold nanoplasty care shampoo 1000mlNanoGold nanoplasty care shampoo 1000ml
                                                                    • New
                                                                      NanoGold Care Shampoo extends the effect of straightening treatments while also taking care of your hair’s health. It contains hyaluronic acid, providing optimal hydration, and is 100% organic, free of harmful chemicals and silicones. The shampoo strengthens hair, making it soft, elastic, and shiny. Suitable for all hair types. Regular use helps prolong the results of...
                                                                      €26.99Price
                                                                      NanoGold nanoplasty care shampoo 1000mlNanoGold nanoplasty care shampoo 1000ml
                                                                      • New
                                                                        NanoGold Care Shampoo extends the effect of straightening treatments while also taking care of your hair’s health. It contains hyaluronic acid, providing optimal hydration, and is 100% organic, free of harmful chemicals and silicones. The shampoo strengthens hair, making it soft, elastic, and shiny. Suitable for all hair types. Regular use helps prolong the results of...
                                                                        €26.99Price
                                                                        Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Diamond Hair Botox 1000 g + Thermal Straightening Iron
                                                                        • New
                                                                        • Pack
                                                                        Complete salon treatment set: Bioplasty 250 g + Clarifying Shampoo 100 ml, Diamond Hair Botox 1000 g and Thermal Straightening Iron. Bioplasty straightens and restores, Diamond nourishes and laminates, while the iron seals in the effect. Formaldehyde-free and safe for pregnant and breastfeeding women.
                                                                        €277.81Price
                                                                        Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Diamond Hair Botox 1000 g + Thermal Straightening Iron
                                                                        • New
                                                                        • Pack
                                                                        Complete salon treatment set: Bioplasty 250 g + Clarifying Shampoo 100 ml, Diamond Hair Botox 1000 g and Thermal Straightening Iron. Bioplasty straightens and restores, Diamond nourishes and laminates, while the iron seals in the effect. Formaldehyde-free and safe for pregnant and breastfeeding women.
                                                                        €277.81Price
                                                                        Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 250ml + 250ml
                                                                        • New
                                                                        • Pack
                                                                        A complete care set for blonde hair after salon treatments. The shampoo and mask with purple pigment neutralize yellow tones, strengthen strands, and restore softness and shine. Collagen, keratin, jojoba oil, and almond oil regenerate and protect the hair.
                                                                        €32.00Price
                                                                        Premium Line Purple Homecare Set – Blonde Hair Shampoo and Mask with Purple Pigment 250ml + 250ml
                                                                        • New
                                                                        • Pack
                                                                        A complete care set for blonde hair after salon treatments. The shampoo and mask with purple pigment neutralize yellow tones, strengthen strands, and restore softness and shine. Collagen, keratin, jojoba oil, and almond oil regenerate and protect the hair.
                                                                        €32.00Price