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In the permanent hair straightening category, you will find the most advanced products to achieve smooth, shiny and healthy-looking hair. We offer a wide range of treatments: keratin straighteningnanoplastiaamino acid nanoplastiaprotein nanoplastiabiological keratin, as well as hair botox straightening and more. These treatments not only straighten but also repair and strengthen the hair from within. Enjoy silky, frizz-free hair that is easy to style and long-lastingly smooth

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Premium Line Purple – Blonde Hair Mask with Purple Pigment 250ml
  • New
    Premium Line Purple – Blonde Hair Mask with Purple Pigment 250ml
    • New
      Professional mask for blonde, bleached and color-treated hair. Regenerates and hydrates while neutralizing yellow tones. Enriched with collagen, keratin, jojoba oil, and almond oil.
      €16.35Price
      Premium Line Purple – Blonde Hair Mask with Purple Pigment 250ml
      • New
        Professional mask for blonde, bleached and color-treated hair. Regenerates and hydrates while neutralizing yellow tones. Enriched with collagen, keratin, jojoba oil, and almond oil.
        €16.35Price
        • New
          €52.99
          GOLDEN  Care set 1000ml + 1000gGOLDEN  Care set 1000ml + 1000g
          • New
            €52.99Price
            GOLDEN  Care set 1000ml + 1000gGOLDEN  Care set 1000ml + 1000g
            • New
              Golden Protein Care Kit – Extend the effect of straightening and enhance your hair's beauty! Are you searching for the perfect hair care kit that will prolong the effect of straightening and provide your hair with deep hydration and strengthening? Golden Protein Care Kit is the ideal choice! The kit includes: ...
              €52.99Price
              GOLDEN  Care set 1000ml + 1000gGOLDEN  Care set 1000ml + 1000g
              • New
                Golden Protein Care Kit – Extend the effect of straightening and enhance your hair's beauty! Are you searching for the perfect hair care kit that will prolong the effect of straightening and provide your hair with deep hydration and strengthening? Golden Protein Care Kit is the ideal choice! The kit includes: ...
                €52.99Price
                • New
                  €52.99
                  GOLDEN  BLUE Care set 1000ml + 1000gGOLDEN  BLUE Care set 1000ml + 1000g
                  • New
                    €52.99Price
                    GOLDEN  BLUE Care set 1000ml + 1000gGOLDEN  BLUE Care set 1000ml + 1000g
                    • New
                      Golden Protein Blue Care Set: Shampoo and Mask for Blonde Hair is the ideal solution for those seeking perfect hair care for blonde hair. The set gently cleanses hair and scalp, neutralizes yellow tones, moisturizes and nourishes hair, prolongs the straightening effect, and strengthens and smooths hair. The products contain natural ingredients like panthenol, coconut oil,...
                      €52.99Price
                      GOLDEN  BLUE Care set 1000ml + 1000gGOLDEN  BLUE Care set 1000ml + 1000g
                      • New
                        Golden Protein Blue Care Set: Shampoo and Mask for Blonde Hair is the ideal solution for those seeking perfect hair care for blonde hair. The set gently cleanses hair and scalp, neutralizes yellow tones, moisturizes and nourishes hair, prolongs the straightening effect, and strengthens and smooths hair. The products contain natural ingredients like panthenol, coconut oil,...
                        €52.99Price
                        Shinique Hair Boost Elixir – Set of 4 Professional Hair Boosters 4x20ml | Diana Beauty & Creative
                        • New
                          Shinique Booster Kit is an innovative set of four professional elixirs for precise hair care in salons and at home. Each booster delivers concentrated bioactive ingredients – amino acids, lipids, proteins, and emollients – targeting specific structural problems. Hydration, nutrition, reconstruction, and shine are combined to repair, protect, and beautify the hair fiber. Perfect as an add-on...
                          €50.08Price
                          Shinique Hair Boost Elixir – Set of 4 Professional Hair Boosters 4x20ml | Diana Beauty & Creative
                          • New
                            Shinique Booster Kit is an innovative set of four professional elixirs for precise hair care in salons and at home. Each booster delivers concentrated bioactive ingredients – amino acids, lipids, proteins, and emollients – targeting specific structural problems. Hydration, nutrition, reconstruction, and shine are combined to repair, protect, and beautify the hair fiber. Perfect as an add-on...
                            €50.08Price
                            Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
                            • New
                              Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
                              • New
                                Professional mask for blonde, bleached and color-treated hair. Regenerates and hydrates while neutralizing yellow tones. Enriched with collagen, keratin, jojoba oil, and almond oil.
                                €35.23Price
                                Premium Line Purple – Blonde Hair Mask with Purple Pigment 1000ml
                                • New
                                  Professional mask for blonde, bleached and color-treated hair. Regenerates and hydrates while neutralizing yellow tones. Enriched with collagen, keratin, jojoba oil, and almond oil.
                                  €35.23Price
                                  • New
                                    €26.99
                                    NanoBlue Care Set 300ml + 300gNanoBlue Care Set 300ml + 300g
                                    • New
                                      €26.99Price
                                      NanoBlue Care Set 300ml + 300gNanoBlue Care Set 300ml + 300g
                                      • New
                                        NanoBlue Care Set: Shampoo and Hair Mask is the perfect choice for those with blonde, dry, and damaged hair. This set extends the effects of nanoplasty and straightening, neutralizes yellow tones, moisturizes, nourishes, strengthens, and protects hair from damage. The shampoo gently cleanses hair and scalp, containing natural ingredients like acai berry extract and avocado...
                                        €26.99Price
                                        NanoBlue Care Set 300ml + 300gNanoBlue Care Set 300ml + 300g
                                        • New
                                          NanoBlue Care Set: Shampoo and Hair Mask is the perfect choice for those with blonde, dry, and damaged hair. This set extends the effects of nanoplasty and straightening, neutralizes yellow tones, moisturizes, nourishes, strengthens, and protects hair from damage. The shampoo gently cleanses hair and scalp, containing natural ingredients like acai berry extract and avocado...
                                          €26.99Price
                                          • New
                                            €13.99
                                            GOLDEN Blue care mask 300gGOLDEN Blue care mask 300g
                                            • New
                                              €13.99Price
                                              GOLDEN Blue care mask 300gGOLDEN Blue care mask 300g
                                              • New
                                                Golden Protein Blue Care Hair Mask is the perfect choice for blonde hair, extending the effects of keratin or protein straightening while providing hydration and neutralizing yellow tones. Its rich formula, containing natural ingredients like coconut oil, panthenol, and proteins, strengthens hair, adds shine and silkiness, and protects against breakage and environmental...
                                                €13.99Price
                                                GOLDEN Blue care mask 300gGOLDEN Blue care mask 300g
                                                • New
                                                  Golden Protein Blue Care Hair Mask is the perfect choice for blonde hair, extending the effects of keratin or protein straightening while providing hydration and neutralizing yellow tones. Its rich formula, containing natural ingredients like coconut oil, panthenol, and proteins, strengthens hair, adds shine and silkiness, and protects against breakage and environmental...
                                                  €13.99Price
                                                  • New
                                                    €13.99
                                                    GOLDEN care mask 300gGOLDEN care mask 300g
                                                    • New
                                                      €13.99Price
                                                      GOLDEN care mask 300gGOLDEN care mask 300g
                                                      • New
                                                        Golden Protein Care Hair Mask is the perfect mask for those who want to extend the effects of hair straightening treatments while providing deep hydration and strengthening. Specially designed for hair after keratin or protein straightening, it moisturizes, regenerates, and protects the hair from environmental factors and breakage. Enriched with natural ingredients such as...
                                                        €13.99Price
                                                        GOLDEN care mask 300gGOLDEN care mask 300g
                                                        • New
                                                          Golden Protein Care Hair Mask is the perfect mask for those who want to extend the effects of hair straightening treatments while providing deep hydration and strengthening. Specially designed for hair after keratin or protein straightening, it moisturizes, regenerates, and protects the hair from environmental factors and breakage. Enriched with natural ingredients such as...
                                                          €13.99Price
                                                          • New
                                                            €13.99
                                                            NanoGold nanoplasty care shampoo 300mlNanoGold nanoplasty care shampoo 300ml
                                                            • New
                                                              €13.99Price
                                                              NanoGold nanoplasty care shampoo 300mlNanoGold nanoplasty care shampoo 300ml
                                                              • New
                                                                NanoGold Care Shampoo extends the effect of straightening treatments while also taking care of your hair’s health. It contains hyaluronic acid, providing optimal hydration, and is 100% organic, free of harmful chemicals and silicones. The shampoo strengthens hair, making it soft, elastic, and shiny. Suitable for all hair types. Regular use helps prolong the results of...
                                                                €13.99Price
                                                                NanoGold nanoplasty care shampoo 300mlNanoGold nanoplasty care shampoo 300ml
                                                                • New
                                                                  NanoGold Care Shampoo extends the effect of straightening treatments while also taking care of your hair’s health. It contains hyaluronic acid, providing optimal hydration, and is 100% organic, free of harmful chemicals and silicones. The shampoo strengthens hair, making it soft, elastic, and shiny. Suitable for all hair types. Regular use helps prolong the results of...
                                                                  €13.99Price
                                                                  Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 250ml
                                                                  • New
                                                                    Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 250ml
                                                                    • New
                                                                      Luxury shampoo for daily blonde hair care. Neutralizes yellow tones, strengthens hair with collagen and keratin. Contains purple pigment, betaine, glycerin, and emollients. Available in 250 ml and 1000 ml.
                                                                      €16.36Price
                                                                      Premium Line Purple – Blonde Hair Shampoo with Purple Pigment 250ml
                                                                      • New
                                                                        Luxury shampoo for daily blonde hair care. Neutralizes yellow tones, strengthens hair with collagen and keratin. Contains purple pigment, betaine, glycerin, and emollients. Available in 250 ml and 1000 ml.
                                                                        €16.36Price
                                                                        Premium Line Cristal Shine – Lamellar Serum Instant Beauty Technology 200ml
                                                                        • New
                                                                          Premium Line Cristal Shine is a modern lamellar serum based on advanced Instant Beauty technology. Its unique nutrient-rich formula provides immediate shine, silky smoothness, and natural elasticity. The lightweight protective layer reflects light, giving hair a spectacular glow without weighing it down. Active ingredients penetrate deep into the hair structure, strengthening it and adding...
                                                                          €22.65Price
                                                                          Premium Line Cristal Shine – Lamellar Serum Instant Beauty Technology 200ml
                                                                          • New
                                                                            Premium Line Cristal Shine is a modern lamellar serum based on advanced Instant Beauty technology. Its unique nutrient-rich formula provides immediate shine, silky smoothness, and natural elasticity. The lightweight protective layer reflects light, giving hair a spectacular glow without weighing it down. Active ingredients penetrate deep into the hair structure, strengthening it and adding...
                                                                            €22.65Price
                                                                            • New
                                                                              €13.99
                                                                              NanoBlue nanoplasty care mask 300gNanoBlue nanoplasty care mask 300g
                                                                              • New
                                                                                €13.99Price
                                                                                NanoBlue nanoplasty care mask 300gNanoBlue nanoplasty care mask 300g
                                                                                • New
                                                                                  NanoBlue Care Hair Mask is the perfect choice for those looking to extend the effects of straightening and nanoplasty treatments while moisturizing and nourishing their hair. With a unique formula containing coconut oil, panthenol, shea butter, and hyaluronic acid, this mask deeply hydrates, strengthens, and smooths hair, leaving it soft and shiny. Additionally, the purple...
                                                                                  €13.99Price
                                                                                  NanoBlue nanoplasty care mask 300gNanoBlue nanoplasty care mask 300g
                                                                                  • New
                                                                                    NanoBlue Care Hair Mask is the perfect choice for those looking to extend the effects of straightening and nanoplasty treatments while moisturizing and nourishing their hair. With a unique formula containing coconut oil, panthenol, shea butter, and hyaluronic acid, this mask deeply hydrates, strengthens, and smooths hair, leaving it soft and shiny. Additionally, the purple...
                                                                                    €13.99Price