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In the permanent hair straightening category, you will find the most advanced products to achieve smooth, shiny and healthy-looking hair. We offer a wide range of treatments: keratin straighteningnanoplastiaamino acid nanoplastiaprotein nanoplastiabiological keratin, as well as hair botox straightening and more. These treatments not only straighten but also repair and strengthen the hair from within. Enjoy silky, frizz-free hair that is easy to style and long-lastingly smooth

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Pro Complex Premium Line Homecare – Shampoo for Post-Treatment Care 250ml
  • New
    Premium Line Homecare Shampoo is a professional shampoo designed for hair care after treatments such as botox, keratin straightening, Nanoplastia, and Pro Repair Complex. Enriched with argan oil, luminescine, keratin, and verbascum thapsus flower extract, it strengthens the hair from within, restoring its shine and elasticity. It gently cleanses, regenerates, hydrates, and smooths, helping...
    €17.85Price
    Pro Complex Premium Line Homecare – Shampoo for Post-Treatment Care 250ml
    • New
      Premium Line Homecare Shampoo is a professional shampoo designed for hair care after treatments such as botox, keratin straightening, Nanoplastia, and Pro Repair Complex. Enriched with argan oil, luminescine, keratin, and verbascum thapsus flower extract, it strengthens the hair from within, restoring its shine and elasticity. It gently cleanses, regenerates, hydrates, and smooths, helping...
      €17.85Price
      BIOLISS Homecare Mask 250 ml – intensive repair and protection after straightening treatmentsBIOLISS Homecare Mask 250 ml – intensive repair and protection after straightening treatments
      • New
        Bioliss Homecare Mask is a moisturizing and protective hair mask formulated with emollients and proteins. It helps extend the effects of straightening treatments such as bioplastia, nanoplastia, keratin straightening, and hair botox. The mask maintains smoothness, shine, and hair health, protecting against the damage caused by harsh ingredients. Compatible with straightening products, it...
        €13.21Price
        BIOLISS Homecare Mask 250 ml – intensive repair and protection after straightening treatmentsBIOLISS Homecare Mask 250 ml – intensive repair and protection after straightening treatments
        • New
          Bioliss Homecare Mask is a moisturizing and protective hair mask formulated with emollients and proteins. It helps extend the effects of straightening treatments such as bioplastia, nanoplastia, keratin straightening, and hair botox. The mask maintains smoothness, shine, and hair health, protecting against the damage caused by harsh ingredients. Compatible with straightening products, it...
          €13.21Price
          Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500mlGoldenBlue set Protein/Keratin Hair Straightening Treatment 1000 ml + Pre-treatment shampoo 500 ml, effect for 6-8 months
          • New
            Golden Professional is an innovative product for semi-permanent, deep hair straightening and nourishing treatment , providing a healthier alternative to keratin and chemical straightening. It works instantly, moisturizing and regenerating hair, adding intense shine and leaving it straight. Using advanced protein technology , the product transforms the...
            €116.99Price
            Golden Blue Brazil Protein hair straightening treatment set 1000ml + 500mlGoldenBlue set Protein/Keratin Hair Straightening Treatment 1000 ml + Pre-treatment shampoo 500 ml, effect for 6-8 months
            • New
              Golden Professional is an innovative product for semi-permanent, deep hair straightening and nourishing treatment , providing a healthier alternative to keratin and chemical straightening. It works instantly, moisturizing and regenerating hair, adding intense shine and leaving it straight. Using advanced protein technology , the product transforms the...
              €116.99Price
              NanoGold Nanoplastia - Organic Permanent Hair Straightening 500mlNanoplastia NanoGold - organic permanent hair straightening 500 ml for 12 months
              • New
                NanoGold Nanoplastia: Organic Permanent Hair Straightening NanoGold Nanoplastia is a luxurious organic treatment that provides permanent hair straightening without formaldehyde or carbocysteine. It is safe for all hair types, including colored, damaged, and bleached hair. With amino acids and collagen, NanoGold not only straightens but also nourishes and strengthens the...
                €114.99Price
                NanoGold Nanoplastia - Organic Permanent Hair Straightening 500mlNanoplastia NanoGold - organic permanent hair straightening 500 ml for 12 months
                • New
                  NanoGold Nanoplastia: Organic Permanent Hair Straightening NanoGold Nanoplastia is a luxurious organic treatment that provides permanent hair straightening without formaldehyde or carbocysteine. It is safe for all hair types, including colored, damaged, and bleached hair. With amino acids and collagen, NanoGold not only straightens but also nourishes and strengthens the...
                  €114.99Price
                  Shinique Kera Bloom Infusion Hair Botox Straightening 1 kg | Diana Beauty & Creative
                  • New
                    Shinique Kera Bloom Infusion Hair Botox is a treatment that redefines professional hair care in salons. It is not classic keratin straightening nor just a simple mask – it is an intensive reconstructing therapy that works on three levels: inside the hair cortex, in the intercellular cement, and on the cuticle surface. Thanks to the synergy of hydrolyzed keratin, a complex of 20 amino acids,...
                    €120.54Price
                    Shinique Kera Bloom Infusion Hair Botox Straightening 1 kg | Diana Beauty & Creative
                    • New
                      Shinique Kera Bloom Infusion Hair Botox is a treatment that redefines professional hair care in salons. It is not classic keratin straightening nor just a simple mask – it is an intensive reconstructing therapy that works on three levels: inside the hair cortex, in the intercellular cement, and on the cuticle surface. Thanks to the synergy of hydrolyzed keratin, a complex of 20 amino acids,...
                      €120.54Price
                      Bioliss – Professional Set: Bioplasty 250 g + Shampoo 250 ml + Mask 250 ml + Thermal Straightening Iron
                      • New
                      • Pack
                      Professional Bioliss set designed for hair salons. Includes: 250 g bioplasty treatment, 250 ml shampoo, 250 ml mask, and thermal straightening iron for regenerating and smoothing treatments. Bioplasty straightens and repairs hair without formaldehyde, while aftercare seals the cuticles and extends the effect. Ideal for dry, frizzy, or damaged hair – safe for pregnant women and breastfeeding...
                      €199.99Price
                      Bioliss – Professional Set: Bioplasty 250 g + Shampoo 250 ml + Mask 250 ml + Thermal Straightening Iron
                      • New
                      • Pack
                      Professional Bioliss set designed for hair salons. Includes: 250 g bioplasty treatment, 250 ml shampoo, 250 ml mask, and thermal straightening iron for regenerating and smoothing treatments. Bioplasty straightens and repairs hair without formaldehyde, while aftercare seals the cuticles and extends the effect. Ideal for dry, frizzy, or damaged hair – safe for pregnant women and breastfeeding...
                      €199.99Price
                      Pro Complex Premium Line Homecare – Shampoo for Post-Treatment Care 1000ml
                      • New
                        Premium Line Homecare Shampoo is a professional shampoo designed for hair care after treatments such as botox, keratin straightening, Nanoplastia, and Pro Repair Complex. Enriched with argan oil, luminescine, keratin, and verbascum thapsus flower extract, it strengthens the hair from within, restoring its shine and elasticity. It gently cleanses, regenerates, hydrates, and smooths, helping...
                        €38.43Price
                        Pro Complex Premium Line Homecare – Shampoo for Post-Treatment Care 1000ml
                        • New
                          Premium Line Homecare Shampoo is a professional shampoo designed for hair care after treatments such as botox, keratin straightening, Nanoplastia, and Pro Repair Complex. Enriched with argan oil, luminescine, keratin, and verbascum thapsus flower extract, it strengthens the hair from within, restoring its shine and elasticity. It gently cleanses, regenerates, hydrates, and smooths, helping...
                          €38.43Price
                          • New
                            €26.99
                            GOLDEN Blue care mask 1000gGOLDEN Blue care mask 1000g
                            • New
                              €26.99Price
                              GOLDEN Blue care mask 1000gGOLDEN Blue care mask 1000g
                              • New
                                Golden Protein Blue Care Hair Mask is the perfect choice for blonde hair, extending the effects of keratin or protein straightening while providing hydration and neutralizing yellow tones. Its rich formula, containing natural ingredients like coconut oil, panthenol, and proteins, strengthens hair, adds shine and silkiness, and protects against breakage and environmental...
                                €26.99Price
                                GOLDEN Blue care mask 1000gGOLDEN Blue care mask 1000g
                                • New
                                  Golden Protein Blue Care Hair Mask is the perfect choice for blonde hair, extending the effects of keratin or protein straightening while providing hydration and neutralizing yellow tones. Its rich formula, containing natural ingredients like coconut oil, panthenol, and proteins, strengthens hair, adds shine and silkiness, and protects against breakage and environmental...
                                  €26.99Price
                                  • New
                                    €26.99
                                    GOLDEN care mask 1000gGOLDEN care mask 1000g
                                    • New
                                      €26.99Price
                                      GOLDEN care mask 1000gGOLDEN care mask 1000g
                                      • New
                                        Golden Protein Care Hair Mask  is the perfect mask for those who want to extend the effects of hair straightening treatments while providing deep hydration and strengthening. Specially designed for hair after keratin or protein straightening, it moisturizes, regenerates, and protects the hair from environmental factors and breakage. Enriched with natural ingredients such as...
                                        €26.99Price
                                        GOLDEN care mask 1000gGOLDEN care mask 1000g
                                        • New
                                          Golden Protein Care Hair Mask  is the perfect mask for those who want to extend the effects of hair straightening treatments while providing deep hydration and strengthening. Specially designed for hair after keratin or protein straightening, it moisturizes, regenerates, and protects the hair from environmental factors and breakage. Enriched with natural ingredients such as...
                                          €26.99Price
                                          Golden Brazil Protein hair keratin treatment set 1000ml + 500mlGolden Set Protein/Keratin Hair Straightening Treatment 1000 ml + pre-treatment shampoo 500 ml, effect for 6-8 months
                                          • New
                                            Golden Professional is an innovative product designed for semi-permanent, deep straightening and nourishing hair treatment . Protein straightening offers a healthier alternative to keratin and chemical straightening, providing instant hydration and regeneration. It delivers intense shine, eliminates frizz, and lasts for  6 to 8 months . ...
                                            €104.99Price
                                            Golden Brazil Protein hair keratin treatment set 1000ml + 500mlGolden Set Protein/Keratin Hair Straightening Treatment 1000 ml + pre-treatment shampoo 500 ml, effect for 6-8 months
                                            • New
                                              Golden Professional is an innovative product designed for semi-permanent, deep straightening and nourishing hair treatment . Protein straightening offers a healthier alternative to keratin and chemical straightening, providing instant hydration and regeneration. It delivers intense shine, eliminates frizz, and lasts for  6 to 8 months . ...
                                              €104.99Price
                                              NanoBlue Nanoplastia - Organic Permanent Hair Straightening 1000mlNanoBlue Nanoplastia - Organic Permanent Hair Straightening for 12 months, 1000 ml
                                              • New
                                                NanoBlue Nanoplastia: Organic Permanent Hair Straightening NanoBlue Nanoplastia is a luxurious treatment based on organic ingredients, designed for permanent hair straightening without formaldehyde or carbocysteine. Perfect for all hair types, including damaged, colored, and bleached hair. Straight hair lasts up to 12 months, while natural ingredients regenerate and...
                                                €185.99Price
                                                NanoBlue Nanoplastia - Organic Permanent Hair Straightening 1000mlNanoBlue Nanoplastia - Organic Permanent Hair Straightening for 12 months, 1000 ml
                                                • New
                                                  NanoBlue Nanoplastia: Organic Permanent Hair Straightening NanoBlue Nanoplastia is a luxurious treatment based on organic ingredients, designed for permanent hair straightening without formaldehyde or carbocysteine. Perfect for all hair types, including damaged, colored, and bleached hair. Straight hair lasts up to 12 months, while natural ingredients regenerate and...
                                                  €185.99Price
                                                  Bioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 mlBioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 ml
                                                  • New
                                                  • Pack
                                                  Professional Bioliss set for salons: includes 250 g bioplasty fluid, 100 ml clarifying shampoo, 250 ml aftercare shampoo and 250 ml mask. Straightens, smooths and rebuilds hair without formaldehyde. The aftercare extends the effect and protects hair from damage. Perfect for dry, frizzy and chemically treated hair.
                                                  €77.76Price
                                                  Bioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 mlBioliss – Professional Set: Bioplasty 250 g + Clarifying Shampoo 100 ml + Shampoo 250 ml + Mask 250 ml
                                                  • New
                                                  • Pack
                                                  Professional Bioliss set for salons: includes 250 g bioplasty fluid, 100 ml clarifying shampoo, 250 ml aftercare shampoo and 250 ml mask. Straightens, smooths and rebuilds hair without formaldehyde. The aftercare extends the effect and protects hair from damage. Perfect for dry, frizzy and chemically treated hair.
                                                  €77.76Price