Soft & Shine Express – professional two-phase hair reconstruction treatment

Soft & Shine Express Reconstruction Hair Treatment Premium Line is a professional two-phase hair reconstruction treatment developed for fast and visible improvement of weakened, dry, porous, dull, frizzy and chemically damaged hair. This intensively concentrated salon system combines the action of an activator and a reconstructor, which after mixing create a creamy gel texture ready for direct application to the hair.

The treatment is ideal when the hair needs immediate softness, shine, smoothness and manageability without a heavy or overloaded finish. Soft & Shine Express can be used as a standalone express hair reconstruction treatment, as support during colouring, as a step in pre-pigmentation before colour application or as a fast conditioning treatment after chemical services. The effect is visible after the first treatment: the hair feels softer, smoother, more flexible and easier to detangle.

Premium Line formula with keratin, cashmere and hyaluronic acid

The Soft & Shine Express formula is based on ingredients that support reconstruction, hydration, smoothness and the visible condition of the hair. Hydrolyzed keratin helps care for weakened areas of the hair fibre and supports a smoother, more elastic and healthier-looking hair structure. The hyaluronic acid complex provides intensive hydration, making the hair feel softer, smoother and more flexible. The cashmere effect gives the hair a luxurious, silky finish with elegant shine.

Thanks to the two-phase action, both parts of the treatment are activated when the activator and the reconstructor are mixed in a bowl. After mixing, a creamy gel texture is created, which spreads easily through the hair and works quickly without weighing the hair down. This is especially important for fine, bleached, sensitised or porous hair that can sometimes feel heavy, flat or overloaded after classic masks.

Which hair type is Soft & Shine Express suitable for?

Soft & Shine Express two-phase hair reconstruction treatment is suitable for hair that needs fast improvement in softness, shine, smoothness and control. The treatment is especially useful in professional salon work when hair needs to look immediately healthier and more polished after colouring, bleaching, toning or another chemical treatment.

• dry and dehydrated hair – when the hair lacks softness, flexibility and healthy shine,
• coloured hair – as fast caring support after a colour service or between salon treatments,
• bleached hair – when the hair feels porous, dull, rough or difficult to detangle,
• frizzy hair – when the hair needs more smoothness, discipline and better control,
• dull hair – when immediate shine and a fresher appearance are desired,
• chemically treated hair – as a fast conditioning and reconstructing treatment to support the hair fibre,
• hair that is difficult to detangle – when more slip, softness and manageability are needed.

Main effects of the treatment

• reconstructs weakened parts of the hair and improves the visible condition of the hair fibre,
• hydrates intensively thanks to the hyaluronic acid complex,
• smooths the hair surface and reduces roughness,
• reduces frizz and improves hair discipline,
• restores softness and elasticity in weakened and dull hair,
• increases shine without a greasy or heavy finish,
• makes detangling easier and improves styling comfort,
• works express-fast – the processing time for the reconstruction treatment is only 1–5 minutes.

Why choose Soft & Shine Express?

Soft & Shine Express is a practical and effective salon treatment that allows the hairdresser to quickly increase the quality of a service. The treatment does not require a long processing time, does not weigh the hair down and can be integrated into different professional services: colouring, toning, bleaching, pre-pigmentation or as a separate fast reconstruction treatment.

In practice, the product gives the hair a noticeably softer, smoother and shinier finish. The hair becomes easier to detangle, feels more flexible and immediately looks more cared for. Soft & Shine Express is therefore a strong additional salon service for clients who want to see and feel an immediate difference, especially after chemical treatments where the hair needs extra smoothness, hydration and shine.

Professional salon applications

1. Express hair reconstruction treatment

The simplest application is a fast reconstruction and smoothing treatment after washing. Mix one activator ampoule with one reconstructor ampoule in a bowl until a creamy gel texture is formed. Apply the mixture evenly to washed hair, leave on for 1–5 minutes and rinse thoroughly. This is an excellent additional salon service after colouring, toning, bleaching or as a fast treatment to improve the visible condition of the hair before styling.

2. Support during colouring

Soft & Shine Express can be used as support during colour services. The product helps improve the softness of the hair, makes it easier to detangle and gives a smoother, more cared-for and shinier finish after the colour service.

3. Pre-pigmentation before colouring

The system can also be used as a preparatory step for pre-pigmentation. The combination of both phases with colour cream helps prepare porous, bleached or sensitised hair for the target colour. This is especially useful when the hair needs extra balance, care and smoothness before further colouring is performed.

4. Smoothing and hydrating treatment for frizzy hair

The treatment is also suitable as fast care for frizzy, dull and rough hair. Thanks to its smoothing and hydrating action, the hair becomes softer, more controlled, easier to style and visibly shinier.

Directions for use – reconstruction treatment

1. Wash the hair with shampoo and gently towel-dry.
2. Mix one activator ampoule with one reconstructor ampoule in a bowl.
3. Mix with a brush until a creamy gel texture is formed.
4. Apply the mixture evenly to washed hair.
5. Leave on for 1–5 minutes.
6. Rinse thoroughly with lukewarm water.
7. Dry and style the hair as desired.

Directions for use – pre-pigmentation before colouring

1. Mix the activator ampoule with the reconstructor ampoule.
2. Then add the required colour cream according to the professional colour service.
3. Apply the mixture to washed hair and distribute evenly.
4. Leave on for 2–5 minutes.
5. Rinse thoroughly and continue with the next colour step.

Directions for use – colour service

1. Combine half of both ampoules, approximately 5 ml activator + 5 ml reconstructor, with the hair colour and oxidising cream mixture.
2. Mix gently.
3. Apply as a standard oxidative hair colour.
4. Use the remaining product on washed hair as a fast conditioning treatment.

Packaging and capacity

The product is available in two variants, making it suitable for both a single treatment and regular professional salon use.

• 2×12 ml – set for 1 full treatment: 1 activator ampoule 12 ml + 1 reconstructor ampoule 12 ml.
• 12×12 ml – salon pack: 12 ampoules of 12 ml, enough for 6 full treatments when one pair of ampoules is used per treatment.

Product details

• Name: Soft & Shine Express Reconstruction Hair Treatment Premium Line
• Product type: two-phase hair reconstruction treatment
• Action: reconstruction, smoothing, hydration, shine, anti-frizz
• Key ingredients: hydrolyzed keratin, cashmere, hyaluronic acid complex and smoothing conditioning ingredients
• Recommended for: dry, damaged, coloured, bleached, dull, frizzy and weakened hair
• Use: reconstruction treatment, pre-pigmentation, support during colouring, fast smoothing treatment
• Processing time: 1–5 minutes for reconstruction, 2–5 minutes for pre-pigmentation
• Line: Premium Line
• Country of production: Made in Italy

Result after the treatment

After using Soft & Shine Express, the hair immediately feels softer, smoother, more flexible and easier to detangle. The treatment helps reduce frizz, improves manageability and gives the hair a healthier, shinier and more cared-for appearance from the first application. This makes the treatment ideal for fast professional salon services where the immediate effect matters: more softness, shine and smoothness after the first treatment.

INCI ingredients

Activator: Aqua, Amodimethicone, PEG-40 Hydrogenated Castor Oil, Propylene Glycol, Phenoxyethanol, Trideceth-12, Parfum, Hydrolyzed Keratin, Cetrimonium Chloride, Ethylhexylglycerin, Amyl Cinnamal, Linalyl Acetate, Linalool, Pentylene Glycol, Dimethyl Phenethyl Acetate, Dimethicone, PEG-40 Sorbitan Stearate, Sorbitan Stearate, Silica, Xanthan Gum, Sorbic Acid, Benzoic Acid, Hydrochloric Acid, Potassium Hydroxide.

Reconstructor: Alcohol Denat., Propylene Glycol, Myristyl Alcohol, Aqua, Cetrimonium Chloride, Parfum, Phenoxyethanol, Amyl Cinnamal, Linalyl Acetate, Linalool, Hydrolyzed Silk, Dimethyl Phenethyl Acetate, Ethylhexylglycerin, CI 14720.

Summary

Soft & Shine Express Reconstruction Hair Treatment Premium Line is a professional two-phase hair reconstruction treatment for salons that combines fast action, high concentration and a visible smoothing effect. The treatment is ideal for express reconstruction, care after chemical treatments, support during colouring and pre-pigmentation. After the treatment, the hair is softer, shinier, easier to detangle, more elastic and visibly smoother.