Pump up the volume and add lift to your roots with Boost Root Lifter Volumize Spray (BRV). BRV targets fine, flat hair, nourishing and thickening it with Hydrolyzed Soy Protein and Castor Oil. This spray provides instant lift, allowing hair to move naturally, while adding texture and volume to the roots.

Volumizing Mousse Foam (VMF) is a lightweight, non-sticky styling mousse suitable for all hair types. VMF provides volume, control, and frizz reduction without weighing the hair down, leaving it soft and manageable. The humidity-resistant formula keeps hair in healthy condition with a light, pleasant fragrance.

Flex Plus Holding Spray (FHS+) features an innovative dial that allows you to control the level of hold—light, medium, or hard. Its quick-drying, non-sticky formula provides brilliant shine while protecting hair from humidity and UV damage. FHS+ is ideal for everything from soft waves to firm Updos and Avant Garde styles.

Texture Control Wax (TCW) provides texture, volume, definition, pliable hold, and shine. This non-greasy, weightless wax liquefies easily in your hands for controlled application. It offers a high gloss finish when applied to wet hair and works exceptionally well on shorter hair for added lift and movement.

Texture Control Paste (TCP) is a firm-hold texture paste that allows for endless styling possibilities. With micro-fibers for extra support, TCP volumizes even the finest hair, offering a matte finish that remains flexible and easy to rinse out.

Texture Fiber Creme (TFC) offers a light fiber content that provides medium hold for creating unlimited styles. Ideal for separating, defining, and spiking short to medium-length hair, TFC gives your hair refined texture and natural shine.

PCS (The Original Color Protector) is a multipurpose conditioner and styling aid designed to neutralize residual peroxide after coloring, protecting the hair while restoring its normal pH. This versatile product provides all-day conditioning and protection from UV rays, ensuring vibrant color and healthy shine.

TRA, The Resistant Assistant, is a quick 3-minute pre-softener designed to help deposit color more effectively on resistant hairlines, trouble spots, or the entire head. Compatible with all types of permanent, semi-permanent, and demi-permanent colors, TRA also softens resistant hair before straightening or perming

CFI Hair Color Filler Insurance ensures even color absorption by equalizing hair porosity and strengthening damaged protein bonds. CFI protects against chemical damage and locks in color, adding volume, body, and shine. Ideal for pre-chemical treatments such as coloring, lightening, or perming.

STB (Stop the Burn) is a conditioning agent designed to prevent scalp irritation, burning, itching, and chemical burns during harsh chemical hair treatments. With menthol as its active ingredient, it provides a...

TCA (The Color and Lightener Accelerator) speeds up processing times by up to two-thirds while conditioning and moisturizing the hair. This versatile additive can be used with permanent,...

CBC (Color Balance Corrector) eliminates brassy, red, or gold tones from yellow, white, and gray hair. It also tones down warm, red, and gold tones on dark hair for a true ash effect. CBC can be used in...