InstaGlam Care Shampoo 250 ml gently cleanses hair while prolonging the effects of hairdressing treatments such as lamination, botox, or straightening. It contains Plex protection system, hyaluronic acid, and hydrolyzed keratin to rebuild, moisturize, and strengthen hair. This shampoo protects from damage, adds shine, and makes detangling easier. Suitable for all hair...

InstaLift Professional Hair Acid Treatment 300 ml is an innovative hair lifting formula that uses the power of hyaluronic acid and hydrolyzed keratin to intensely close hair cuticles, extend the durability of hairdressing treatments, and nourish, moisturize, and strengthen hair. It increases volume, smooths, and neutralizes frizz. Available in two versions: standard and...

InstaLift Platinum Professional Hair Acid Treatment 300 ml is an upgraded version of our best-selling hair acid treatment. In addition to hyaluronic acid and hydrolyzed keratin, it contains violet pigment (Violet 2) that neutralizes yellow tones in blonde hair, delivering a cool, platinum effect. InstaLift Platinum offers all the benefits of the standard InstaLift, such as...

Supreme Blond with Bamboo Charcoal A unique, dust-free lightener with bamboo charcoal. Supreme Blond is a unique, dust-free lightener with bamboo charcoal that neutralizes yellow and orange undertones, providing clean and cool blonde effects. It lightens hair up to 9 levels, creating the perfect base for toner and color. Bamboo charcoal detoxifies and cleanses...

Blonde Ambition: Your Ticket to Iconic Barbie Blonde Take your client's blonde aspirations to iconic heights with ULTIMATE Blond, the pink lightener that's your ticket to the coveted Barbie blonde. This dust-free lightening powder is enriched with plant keratin and amino acids to deliver: Up to 9 levels of lift Perfect, cool blonde with no yellow...

Extreme Blond with Plex and Neutralizing Pigment: Your Ticket to Platinum Blonde! Lighten your hair up to 9 levels with Extreme Blond with Plex and Neutralizing Pigment, achieving a perfect, cool blonde without yellow tones. The innovative formula includes: Plex : Protects and strengthens hair micro-bonds during the lightening process,...

Ultrasonic Infrared Hair Straightener: The Revolution in Hair Care Forget about traditional straighteners that damage your hair with high heat! The...

Diana NANO Hair Straightener with Wide Floating Titanium Plates and Vibrations The Diana NANO professional hair straightener features wide floating titanium plates and a vibration system for faster and more effective styling. The extra-wide 110mm floating plates are ideal for straightening longer, thicker, curly, and resistant hair more quickly. Titanium plates with...

EliteDry Pro - Diana Professional Hair Dryer The Diana hair dryer is a lighter, faster, and 30% more efficient dryer recommended by 97% of professionals compared to other dryers. Say goodbye to lack of volume, frizz, and dull hair. Discover the latest generation of equipment that not only dries but also enhances hair quality and hairstyle shape. Weighing just 268...

Diana Beauty & Creative Rose Gold Thinning/Shading Scissors 5.5" Looking for precise and comfortable thinning/shading scissors? The Diana Beauty & Creative Rose Gold Thinning Scissors are the perfect choice for ambitious hairdressers who want to keep up with the latest trends. Made of high-quality Japanese SUS 420C ...

Professional Hairdressing Scissors DIANA 5.5" - Silver Are you looking for precise and comfortable hairdressing scissors that will provide you with excellent cutting results? The DIANA scissor series is designed for ambitious hairdressers who want to stay ahead of the latest trends. Made of high-quality Japanese SUS 420C stainless steel and...

Diana Beauty & Creative Silver Thinning/Shading Scissors 5.5" Looking for precise and comfortable thinning/shading scissors? The Diana Beauty & Creative Silver Thinning Scissors are the perfect choice for ambitious hairdressers who want to keep up with the latest trends. Made from high-quality Japanese SUS 420C stainless steel and precisely sharpened, they...